dgcooley.com
Want More Revenue and Higher Returns? Invest in Good Customer Experiences. - DGCooley & Co
If you’ve been wondering what phenomenal UX can do for you, there is a pretty exciting study out about the effect of good design on business. The McKinsey study was extensive, analyzing the design choices of 300 companies over 5 years. If you don’t want to nerd out over the study, here’s the TL;DR summary… …