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Undorsements - CPR Promotions
I remember in the not so distant past watching a TV spot for a radio station with all of these smiling, happy, racially mixed Up With People clones dancing on the street and raving about the station. And I looked at them and thought, “They flew in models from LA. Because I’ve met their listeners and those ain’t them.” I kind of feel that same way about when stations will get an artist to cut drops like, “Hi, this is Farrah Abraham and when I’m squirting in Scandia, I only listen to K-Paige.” Yeah…….right. Promotions is the Art of getting people to notice you and if everyone is getting shills to talk about how much they love you, then, well, do the opposite. Welcome to “Undorsements”. This is the concept that instead of trying to lure people in with the glitz of famous attractive people, find individuals who would probably never give you a quarter hour and have them trash you. The concept being, “If Cletus hates K-Paige then they MUST be doing something right.” My baptism to Undorsements was when I worked at Emmis in the 80’s and they had a TV …