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Uncle Paige’s Annual Christmas Tale
Christmas is a Vibe. It’s something that you need to wrap yourself in. It can’t be just some acknowledgement through a morning show bit or weekend contest. Your audience lives and breathes the holidays starting on Thanksgiving. If you don’t sound like you’re tapped into that vibe, you’re going to sound like an idiot. Like one of the many generic sounding radio stations out there that are slowly stagnating and choking this industry to death.