cpr-promotions.com
The Theme Week Morning Show Approach To Hallmark Holidays - CPR Promotions
KSFM in Sacramento has been a monster for many years. Just one of those really successful stations that is consistent and large and fun. One of the secrets to their winning has been great morning shows. They’ve consistently had great morning shows. Lots of them, but all great. One of these shows was Davey D and Chris Lane. God they were good. And early one 1st Q I was hanging out in Sacramental and we were discussing Valentines and what they should do as a morning show for it. As you should do, so did we: we went over the radio landscape of the market and reviewed what the other shows in town traditionally did. Because you never want to do what another station does. I then whipped out my file of 8000 (now it’s 12,000) potential contests, topics, bits, features of other non-pigeon-holeable “stuff” that they could do for Valentines. Chris flipped through it, looked up and said “I wish we could do even half of this.” And so we tried and thus was born “Love Week”. As opposed to waiting for the morning of the 14th to acknowledge something that had been puking all over the audience for …