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The Spanky McFarland Theory Of Hall Vibe - CPR Promotions
“Hall Vibe” is very under-rated. When people ask me about qualities that great radio stations have, “Hall Vibe” is always at the top. Because you can hear it on the air. Honestly, I could name a slew of no-longer-great stations that the loss of the fun in the building, was a big chunk of the Jinga Tower that helped bring them down. I always reference V-103 in Baltimore as an example of a GM destroying the #1 station in a market, and it started with his first day where he went around dispensing edicts about what needed to go because “this is a place of business!” My lame “Well, no, it’s actually a radio station” reply to some insane request to take down all the gold records and artist posters was met with a blank stare. I called Jerry Clifton in Hawaii and predicted, “They’ll be out of the format in a year.” And they were. As a Promotion Director, I always kind of saw myself as “Spanky” from the Our Gang series. Spanky was the ringleader. The Fun Instigator. The person who recognized a need for hijinks and called everyone together to light the Fuse Of …