cpr-promotions.com
The Positions of The Promo Sutra - CPR Promotions
When discussing Radio and marketing, there are a lot of valid political metaphors and analogies that get bandied ™ about. It is a lot like a campaign and when people are strapping on meters or filling out diaries they’re voting for or against you. Hopefully you shook their hand, made a case for your product and will get their vote. There are also a LOT of football comparisons too. Especially when it comes to elements of the game. The Minneapolis paper will, on a Sunday in the Fall, break down that day’s matchup of the Vikings and whoever is about to kick their ass. They’ll have a little grid, a couple of team helmets and then a little check mark next to each “position” and who owns it. Like Offense, Defense, Coaching, Special Teams, Rushing, Passing, Punting and Kicking. Usually whoever has the most little ticks in their column is going to win. It’s the same with Radio. You rarely see a station that owns most of the promotional positions that’s getting beaten. So when we know we’re going to have a station launch on us, we pull out this exercise and ask everyone to be …