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The Helmer Johnson Theory Of Bone Throwing
Every market has that suburb that it’s all right to make fun of. I’ve seen the same thing happen numerous times and with numerous morning shows. They intentionally or not threw a little attention at an oft-ignored corner of the market and became stars. It’s always good to know what community that is. And then test the waters occasionally to see if they have a sense of humor and then, who knows, you might move a whole town over into your win column.