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The Chinese Menu Theory of Christmas Radio Promotions - CPR Promotions
We’re on the cusp™ of a season where there are a lot of potential menu items (promotions) being shoved down our throats by servers (advertisers) and no one has ever won when they get everything on the menu, ie, you have 63 promotions on the air in December. You don’t win because it’s a morass of Win-A-Gift-Cards and the clients don’t win because their promotion is sinking in the morass.