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The Bert Blyleven Theory Of Marketing - CPR Promotions
It would be difficult to find a boy who grew up in the Twin Cities in the 60’s and 70’s, who didn’t dream of becoming either Harmon Killebrew or Bert Blyleven. The Killer effortlessly swatting balls into the upper deck at the old Met. ert, an 18 year-old phenom from Holland via California who had veteran sluggers waving at his pitches in futile attempts to get some wood on the ball. Bert returned to the Twins after a sojourn around the majors and in between pranks in the dugout (he was the master of the flaming shoe: crawling under the bench and lighting a teammates shoe on fire) he returned in ’87 to help the team to their first World Series. He’s since gone on to broadcasting and is arguably the best, most knowledgeable and entertaining “color guy” in baseball telecasts. There were three things that Bert Blyleven brought to the game of baseball that apply to a great air talent at a radio station. When I look back at the best morning people I’ve worked with, they all had a passion for the medium. This wasn’t some “thing” they were going to tinker around in and then use it …