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Strength In Numbers - CPR Promotions
Next week’s blog post will be about Promotional Positions and will offer up an exercise we do whenever we launch a station, or know we’re going to be launched on. It’s also outstanding just as a look back at the year as we head into ’14 and see what we need to lock down in the coming 12 months. One of my favorite “positions” is Trips, which often are Money Can’t Buy prizes. Honestly? The Grammys? The Eagles in London? The Superbowl? No one in the real world is ever going to be able to attend one of thosStrength In Numbers e things, so these can be really amazing prizes that we want to own and get credit for. The best way to do that? Create an umbrella and then number them. When we started Wild in San Francisco the music position was “stopless music”, so we started doing Stopless Jetaways, starting of course with Stopless Jetaway #7. Why? Because it sounds bigger. There is an added benefit to numbering things like trips; it allows you to post-promote some of the really cool things you’ve done in the past and that were probably forgotten as soon as …