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Showing The Flag - CPR Promotions
I’ve always been analogy retentive and one of the fallback metaphors I use a lot is that Radio is basically politics. Except we’re ALWAYS running for election. And when someone straps on a 1980’s style pager dealie or sits down at the kitchen table to try to remember who they listened to the previous week, they’re either voting for you or against you. Last week one of the Production Guys reached out to me for some creative assistance with a local politician that he feels very strongly about and is trying to help in her bare bones campaign. (“Bare bones campaign”; sound familiar?) Politics was a whole new thing for him and he was stunned at the resources and research they bring to the battle. “It’s like Arbiton/Nielsen provides the PD’s. They know where the votes are, who different precincts lean towards, who is on the fence, where there needs to be a big push.” Kind of like how we’ll see Zips Of Opportunity™ and will flood them in search of some diaries or meters. It’s a lot…wait for it…like fishing. Minneapolis is a lake of 2.8 million fish. We 1500 want of them. Would we stand on the shore …