cpr-promotions.com
Playing To The Majority - CPR Promotions
I’ve always said that Radio is the Bad Self Esteem Medium. Honestly, if you dug not-too-far back into the mental health evaluations of most of its employees, you’d find a psych ward of Freudian Failures. Case in the point, we’re the only medium whose main focus of Marketing is “giving shit to people”. We’re like that sad little boy on the playground who gives away his lunch every day so that people will like him. We just reek of desperation. The truly sad statistic is that we’re so effective that a minimal fraction of the audience will even play our stupid contests. Let’s just say for the sake of this exercise, maybe 7%. If McDonalds had a menu item that was purchased by only 7% of the people who walked through the door, they’d probably pull it. And yet, we stagger blindly along finding new ways to dumb contesting down so that it’s innocuous wallpaper. In 2013, stations are actually ecstatic when they get a local winner with national/group promotions. The real value of and the real reason to do contesting? To make promos. Promos that are exciting and elevate the listening experience. Kiss in …