cpr-promotions.com
No Fear Of Heights - CPR Promotions
There’s something about “heights” that takes promotions to a new level. (I’m sorry: I agonized over that line for at least 30 seconds and there was no way to make it sound less cornball) hen I do Street School with the summer hires and we get to the banner exercise, I always encourage them to look for vantage points around the event that they can get some signage on. At Clear Channel in Wichita for Riverfest, we went to a hotel that loomed over the grounds and bribed the manager with some movie tickets to allow us to hang the giant station concert banner from the rooftop pool. We won the Signage Battle that day. There’s something almost metaphorical about being “above” everyone, which is why if you get a rooftop and host a firework’s viewing party, it’s inevitably a homerun. Going to the 4th is a pain in the ass for the average listener. You park a mile away, do a Bataan Death March with a cooler, blankets and Rusty and Audrey to stake out a sodden piece of turf and fight off Kamikaze attacks of mosquitoes for 12 minutes of shock and awe. Consequently a lot of the …