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Lessons From The Left Coast, Part One - CPR Promotions
When I was at one of the many colleges I attended over the better part of a decade, I saw a class offered on “Film”. I thought to myself, which is usually the best way to do it, “Huh, self. I like films. And to get three credits for watching them? That’s a non-brainer.” o I signed up for what turned out to be a semester spent dissecting and discussing such box office smashes as “Hiroshima Mon Amour”, “The Tree Of The Wooden Clogs” and “Waiting For Godot”. Though, to be honest, I was momentarily excited for the day we were going to screen “The 400 Blows”. What I came away from it with was an appreciation for Ben Gazarra and some lessons that can be applied to morning show “bits”, charitable campaigns and later, social media. Great films have a story line that is never predictable and keeps you engaged through the credits. Most of our charity stuff is wallpaper devoid of a premise or a reason. So, when it was time for Paco Lopez at 102 Jamz in Orlando to do a school supply drive there was a set up, a plot twist and finally the finale. There …