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Lessons From The Left Coast, Part II - CPR Promotions
Last week I revisited my brief journey through Film School and the stuff that I actually learned from it, and that, not surprisingly, applies to another facet of Show Business: Radio. Television has some applications for us too. Think about it. They’ve done ALL of our research for us. Look at daytime talk shows like Springer and Montel and Jenny Jones and any of the court or judge programs. They wouldn’t recycle the same six topics if they didn’t work. Side note – one of the morning shows wanted to do something and was advised by their consultant “Ah, it seems a little too Springerish”. To which I replied, “Yeah, that show was a fucking failure.” Sigh. You need something for Mothers Day? “My Mom Dresses Too Damn Sexy” and “I Don’t Know Which One Of These 39 Dudes Is My Baby’s Daddy” wouldn’t have been done 800 times already if they sucked. Ditto with whatever is the hot TV show of the moment. And there’s always one that is the buzz show for your listeners. The stations that I think screw it up are the ones that do a direct ripoff of the show, …