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"Dead Air" in Radio Webdesign - CPR Promotions
Since working with CPR for the past year and a half I’ve browsed through many radio station websites and what I cannot understand, to this day is – why are they so busy? Why can’t I figure out what I should be looking at when I’m looking for an image or a video for Paige’s daily newsletters? Of course being a Designer, it makes me cringe, and it seems that I’m not alone. Mark Ramsey wrote a blog post on Things I hate about Radio Station Websites where he lists 21 reasons for the obvious – his hate for station websites! In design school we learn less is more. We learn about “white space” or “negative space” and “above the fold.” “Above the fold” isn’t solely a newspaper term. In web design we use “above the fold” along with “above the scroll,” to refer to the portion of the webpage that is visible without scrolling. It’s the most valuable real estate of a website and everybody wants that prime spot. With many screen sizes varying drastically these days (phones, tablets, laptops, desktops, windscreens, etc.) it is getting trickier to determine what content will go above the fold, but we must remember the value of …