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Cinco de Mayo - CPR Promotions
Most stations acknowledge this with a St. Patricks Day-ish club gig: just changing the name of their Saturday night bar gig and adding in “Corona specials ‘till midnight!”. Yee hah. Obviously, if there is a local celebration, parade or similar gathering, you’ll want to be there. Most markets have a Hispanic neighborhood and these events can be very very large. The one in South St. Paul draws about 50,000 people. Parade? Absolutely you should be in it. You could also do what Clear Channel in Poughkeepsie just did but in reverse. For St. Patricks Day last month they entered a Cinco de Mayo float and handed out hundreds of jars of salsa. They were very apologetic. Their calendar got screwed up. Ask me to and I’ll walk you through “Margarita In Your Pants” Your weekend contest should somehow be themed around it. It’s a Sunday this year. Having the promo voiced by the worm at the bottom of a bottle of tequila would be funny. “Worms Gone Wild” is either a club gig or a video or a weekend theme. Speaking of weekend contests, you could do an “M&M Weekend”: Movies and Mexicans. Go to down to a video rental …