conversionsmatter.com
5 ways you are killing conversions | Conversions Matters
Every one likes a list especially when it comes to something as actionable as Conversion Rate Optimisation. SO here is my first foray into the most clickbatey of articles. Image carousels/scrolling banners - what ever you want to call them just stop bloody putting them on your site. I have yet to find a site where taking this one element off hurts conversions. You are actually better off having 3/4 images in the same space as your carousel. Here is why they suck the big one, they distract users and they are hardly interacted with past the second image. Navigation on landing pages - so the great Oli Gardener came up with something called attention ration. Basically the number of links on your page divide by the number conversion points. So for optimal results this should be 1. You can have privacy policy, about us links just hide them in your footer but on the main page that people will actually use have nothing but your CTA Never Submit - No body wants to submit, the entire film 300