3 more ways dating applies to conversion rate optimisation | Conversions Matters
So this is a follow up post to my previous article about first dates and conversion rate optimisation. I briefly outline that there were various similarities between the two as they are both about making a good impression. However I dont think that particular well has run dry yet. their is plenty about the dating world that applies to the CRO world, so here goes another 3 ways dating is a lot like conversion rate optimisation. Don't expect to get lucky on the first date - now I am starting with probably the most controversial point first. Why is it controversial because "best practice" says that you should always try to convert a user on their first visit. While this is mostly true if your offering is complicated, expensive or unusual then its a fallacy. Just like dating if your after more then just a one night fling this can be counter-productive. The personal experience goes a long way - So you have to decide where to take your date and fall back on the tried and tested combo of