13 A/B Testing Ideas | Conversions Matters
13 A/B Testing Ideas A/B testing can keep your customers and bank balance happy "A journey of a thousand miles starts with a single step" Chinese philosopher Laozi. This especially applies to A/B testing where the hardest thing is knowing where to begin. So I hope these tips will give you some ideas of where to start Calls to Action (CTAs) The whole point of your site is that you want people to take a specific action. If that's not the point of your site what is? So a good place to begin testing is your CTAs as they are usually quick and easy to test and can provide some good uplifts. Click here to Buy? More info? Purchase? Checkout? Add to Cart? Test the CTA text on your buttons remember it needs to be something that applies to your site and answers the user's question "I want to _________" Try varying the positioning of your CTA, making key CTAs more prominent than others. A/B test numerous CTAs per page against one large CTA per page. Test different CTA hover states, make it