chrisyoungdesign.com
Gardens British Columbia Identity | Chris Young Design, Art Director and Graphic Designer Vancouver, BC
New identity for tourism-based organization Gardens British Columbia. In addition to their new identity, I also designed a brand standards guide, brochures/rack cards and a robust new website that focuses on the diversity and beauty across British Columbia's gardens with tourists as the primary audience and locals as a secondary audience. You can see more of the Gardens BC website here. Working with Destination BC, the group completed an internal brand strategy to guide the rebranding process. Gardens BC's marketing committee members include marketing and communications people from the world-famous The Butchart Gardens, Dr Sun Yat-Sen Classical Chinese Garden, and UBC Botanical Garden, so it was great to be working with such a diverse mix of people who really know their market.