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LaTeX Solutions
elsarticle natbib issue with author names starting with the initials, followed by surname. To change this replace the line: { s nameptr "{f.~}{vv~}{ll}{, jj}" format.name$ with { s nameptr "{vv~}{ll}{, jj}{, f.~}" format.name$ in the .bst file. For example, elsarticle-num-names.bst, found at C:\Users\~\AppData\Local\Programs\MiKTeX 2.9\bibtex\bst\elsarticle