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Gorilla Marketing: 10 Lessons from the Amazing Success of Gorilla Glue — Bottle Rocket Advisors
In 1999, when the Lutz Tool Company, owned by the Ragland family, purchased a tiny adhesive business in California, the category they were entering was teeming with competition from well-known, big company brands as well as a wide range of smaller players. Akzo Nobel with Liquid Nails and Henkel wit