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I would like to credit @pinkhouseliving with being one of the first accounts that made the penny drop for me that brands working with social talent was the way forward.
Right from the off Emily approached her blog @pinkhouseliving - as a brand in itself. Much like her fellow Scot, JK Rowling, who supposedly knew the whole HP story before she wrote it - Emily too had her plan mapped out. This was one of the first accounts I could recognise as having a consistence me...