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An 80-Million-Year-Old Treasure: Argan Oil - PHILIPP AMMON | blog
“Until recently,” Ulysses explained, “the value of argan oil was not even recognized in this country. Moroccans would rather buy Chanel and various Western brands, or other natural cosmetic products like Aloe Vera. They often don’t recognize that they are sitting on one of the world’s most valuable treasures.”