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Designing a new visitor experience for the home of Guinness | Belgianbeerweekend.org
Recently voted Europe's best tourist attraction, the Guinness Storehouse in Dublin tells the story of the 258-year-old brewery through a series of immersive visitor experiences spread across five floors. As well as showing how the brand's eponymous stout is made, the storehouse also features a selection of its advertising from over the years, and even gives visitors the chance to learn how to pour a pint themselves. Link: Designing a new visitor experience for the home of Guinness via www.designweek.co.uk