Ch. 3 - Teens and the Media: Witchcraft in Popular Entertainment
Teen-oriented media is a kind of youth-culture echo-chamber -- an ideal environment for commercial manipulation. Without any standards other than profits and ratings, the media is "both responding to interest in Witchcraft and creating it, in a rapid feedback loop." The mid-1990s explosion of Witchcraft in the media can be seen as part of that process, and as a sign of the new (teen) center of gravity in media marketing and entertainment. This is Chapter 3 of Witchcraft Goes Mainstream, by Brooks Alexander