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New Balance announce 'record-breaking deal' in Liverpool FC history - Anfield Road
NEW BALANCE, the parent company of Liverpool’s current kit brand Warrior Football, today confirmed their move to rebranding their football gear under parent company’s name. At the same time, the Boston company confirmed a new kit deal had been signed with the Reds. Heralding their “entry into the globall football market” under the New Balance Football tag, the company said: “The …