adtothebone.com
"Well, that sucked." — The Other Side of Branding | Clayton Hove's Ad to the Bone
It’s happened to most of us at least once. You’re at home watching television or some of your favorite skateboarding ferret videos on YouTube when a commercial comes on. It’s a pretty good commercial. It gets your attention and, after watching it, you form a positive opinion of the product and/or service it was advertising. …