The Secrets of Marketingspeak #3,418: American Eagle | Clayton Hove's Ad to the Bone
What it says: FOR A LIMITED TIME ONLY ALL AE JEANS & SWEATERS $29.99 & UP What it means: This is not a sale. This is actually the opposite of a sale. “Normally priced at $19.95, I got this sweater not on sale for only $69.99! Squee! Wait, what?”