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Behold, the Big O! | Clayton Hove's Ad to the Bone
General Mills’ Cheerioats was invented in 1941. It didn’t long for Quaker Oats to gripe about the name and threaten legal action, so Cheerioats became Cheerios in 1945. Good thing, because autocorrect hates hates hates “Cheerioats”. More knowledge for ya: In the wonderful world of geometry, the Cheerios shape is called a torus, “a surface …