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What’s in a name? Experts weigh in on challenges of rebranding. - elizabeth brooks
A dive into rebranding – cover story from New Orleans City Business leading with my Lucid rebrand. I’d link, but it’s 100% paywalled. Short take: it takes a lot of self-knowledge to rebrand really well. Article by Natalie Chandler. Originally published in NOCB on July 28, 2016. Things had become a bit confusing at Federated …