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Should CRM Be Just Another Three-Letter Word for Trust Management?
In the beginning, there was STP. All in banking technology saw that STP was good and the desire for STP was great. So, STP begat ERP and then BPM. Meanwhile, unnoticed by the banktech crowd, CRM only slowly developed BPM so it too could deliver STP. Whoa! Wait a minute. What are all these three letter