watercraftjournal.com
Nostalgia Isn’t What It Used To Be: When Banking On History Doesn’t Pay
On October 30, 2012, Disney acquired “Star Wars” creator George Lucas’ private studio Lucasfilm for $4.05 billion. Considered one of the biggest transactions in recent entertainment history, Disney wasted no time churning out feature films, cartoons, toys and even clearing 14 acres of the Southern California theme park’s property to create a Star Wars-themed area. …