You're Better Off Producing One Great Thing vs Many Good Things - Vue45
Did you know that Birdies and Rothy's two independent shoe brands that were launched barely a couple of years ago, raised a whopping, combined total of $50 million in funding the past year? This money comes hot in the heels of the celebrity (and Royal) patronage that these brands have and there's a reason why small brands like Rothy's, Birdies and Realisation Par have shot to internet stardom. It's because they take only a few styles or concepts and choose to explore it in depth, as opposed to creating a number of designs. Why does this work so well?
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