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Viva's Blog: Signs that Speak to you | Viva La Brand
As Brands ramp up their messaging hoping for more interaction with their customers, many consumers are pushing them away. Marketers who deeply understand their customer know that simple is the winning ticket. Avoid making the common marketer’s mistake of including too many messages in one execution. Tell the reader exactly what they need to know. No more. No less. Message before beauty. The signs below are not beautiful. The best feature a design aesthetic that matches the brand. All communicate... Read more