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Viva's Blog: March Madness: Marketers Tune In | Viva La Brand
The NCAA dominates the month of March with the college basketball tournament. The highly promoted event isn’t just huge for sports fans. Marketers from all industries use this cult-like attraction as an avenue to catapult their brand visibility. March Madness offers brands a center-stage platform for integrating themselves into the tournament through paid ads in online and offline media outlets, social media conversations, branded placements, and experiential events. March Madness is a business – a... Read more