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Viva's Blog: Learn from Antonio Vazquez (Who?) | Viva La Brand
Antonio Vazquez is a guide for Spain’s Sevilla Bike Tour Company. While “guide” may be his title, he’s really a master marketer. Lesson #1 from Antonio: PASSION MATTERS You don’t have to be passionate about your product, service or company to market it, but it helps a lot. Just like you don’t have to love the game of basketball to be a good player, it is almost impossible to be a superstar without passion. Passion is the... Read more