Viva's Blog: 2020 Marketing Planning: 6 Must Dos | Viva La Brand
November is here and 2020 planning is in full swing. As you develop your marketing plan for 2020, consider the following: Must Do #1: Start with a blank slate. Put this year’s plan and budget away. You’ll eliminate the urge to include a marketing tactic just because you’ve done it before. Immerse yourself in customer insights and results. Surround yourself with wicked smart, creative, customer-obsessed colleagues across the organization. Then, outline a plan for 2020. Accenture is such... Read more