via.wnep.com
‘Billboard,’ a Film Based on Radio Station Publicity Stunt, Screened in Lewisburg
LEWISBURG, Pa. -- Moviegoers were treated to a showing of "Billboard" at the Campus Theatre in Lewisburg on Sunday. The movie is inspired by a contest put on by the radio station WSAN-AM in the Lehigh Valley in the 1980s. People lived on top of a billboard in order to win a mobile home. The stunt lasted for more than six months and received national attention.