‘Stranger Things’ Caused an Eggo Boom. Now Sales Are Waffling
Americans aren't binge-watching Netflix's "Stranger Things" right now. That means they're not bingeing on Eggo waffles. For the four weeks ending May 19th, Kellogg's frozen waffles, pancakes, and French toast sales grew just 1.3% from a year earlier, according to Nielsen. That's a steep drop from the 9.4% average growth for Eggos during the first four months of 2018, and 14% jump during the fourth quarter of 2017.
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