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Would you buy stock in Lyft? You’ll have the option soon
For years, Lyft founders Logan Green and John Zimmer set the company apart from a crowded pack of rivals in part by building a warm and friendly brand. Cars were marked with furry pink mustaches. Passengers could sit in the front seat and fist bump their drivers. But now the "nice guys" of the ride-hailing industry, as they've often been called, are about to cement their grip over their company when it debuts on Wall Street thanks to a controversial tactic similar to one used by other Silicon Valley giants.