Coca-Cola is bringing back New Coke in honor of ‘Stranger Things’
(CNN) -- Coca-Cola is hoping a failed product from the 1980s will help it go viral in 2019. The company is bringing back a limited number of New Coke cans in honor of the upcoming third season of "Stranger Things," in which the product is featured. "Stranger Things" creators Ross and Matt Duffers came up with the idea to bring New Coke back as a way to promote the show, which will start streaming on Netflix on July 4. The third season of the show takes place during the summer of 1985 — when Coca-Cola debuted a new recipe for its iconic beverage. So-called New Coke was a flop: Consumers reacted so poorly to the new drink that Coca-Cola pulled it from shelves after a few months.
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