Influencers prepare for an Instagram without likes
With over 23,000 followers on Instagram, Sam McAllister may not have quite as big of an audience as influencers like Kim Kardashian or Lele Pons. But one of McAllister's major selling points has been his number of likes. It's not uncommon for an Instagram post from McAllister, a 23-year-old photographer, to rack up more than 1,000 likes. One breathtaking photo of a Venice, Italy canal shot from above received nearly 6,000 likes. Another shot of the Eiffel Tower topped 4,000. With that level of engagement, he's managed to build a side hustle, doing work on paid campaigns for companies such as airline Aer Lingus and an energy drink maker.