FAO Schwarz opens new store in famous NYC location
NEW YORK (AP) — Three years after it closed its beloved toy store on Fifth Avenue, FAO Schwarz has returned to New York. A new FAO opened Friday in Manhattan's Rockefeller Center, about 10 blocks from its former home near Central Park. For more than 150 years, FAO Schwarz was known in New York City for its classy and sometimes extravagantly expensive toys. The fantasyland store it opened on Fifth Avenue in 1986 was a tourist attraction, replete with its own theme song, doormen who looked like palace guards and a musical clock tower. Financial problems at the parent company and rising rents closed that store in 2015, but FAO is now pulling back from the worst financial precipice since it was founded in 1862.
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