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Dollar General has a new strategy to win wealthier shoppers
(CNN) -- Dollar General is turning to a new strategy to push its budget-conscious shoppers to spend more at stores and attract wealthier customers hunting for bargains by expanding into home furnishings, kitchenware and party supplies. Dollar General has become a dominant force in retail by offering everyday items at rock-bottom prices, often in remote areas of the country. More than three-quarters of Dollar General's $25 billion in annual sales come from its "consumables" division: low-margin food, cleaning and household supplies and personal care products.