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Starbucks is doubling down on Christmas with its new holiday cups
Starbucks is giving the people what they say they want: Red and green holiday cups. On Thursday, the company unveiled four new holiday cup designs: One with red stripes, one with a green argyle pattern, one with red and white flames and one with mistletoe-like coffee cherries in red and green. Starbucks has been introducing new holiday cups each fall since 1997. Some of the designs have been polarizing, sparking debate about whether the cups are Christmasy enough. This year, Starbucks is leaning into the holiday.