New ride sharing app could reduce traffic on I-70 by offering incentives to ski areas
DENVER -- Anybody that drives on Interstate 70 in the winter knows it can be tough with the usual heavy traffic - but there's an app coming to a few Colorado ski resorts next season that could change the game. It's called "R.I.D.E." and it stands for "Reducing Individual Driving for the Environment." The hope is to cut down on traffic and reduce carbon emissions.