Local business owner says Backcountry.com apology for long legal battle is too little, too late
BOULDER, Colo. -- A local business owner sued by Backcountry.com for using 'backcountry' in its name said the public apology by the e-commerce giant's CEO cannot repair the damage done to his business and other local businesses. Jordan Phillips founded Backcountry Denim thanks to the help of support from Kickstart. However, two years ago Phillips found himself at the beginning of what would be a long and tiring fight with Backcountry.com over Phillips' use of 'backcountry' in his small business's name.
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