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New University of Wyoming slogan draws criticism
LARAMIE, Wyo. -- Some are raising objections to a planned marketing campaign for the University of Wyoming, calling the slogan sexist, racist and counterproductive to the university's recruiting goals. The Laramie Boomerang reports the slogan claims, "The world needs more cowboys." University of Wyoming Director of Communications Chad Baldwin defends the slogan, saying one of the campaign's central goals was redefining the word "cowboy" to represent all faculty, staff, students and others associated with the university.